Paulette recruited her family and friends to help with the creation of You Can Dough It! The first press run sold out in just 60 days and motivated her to publish another book. She discovered a consumer demand for quality how-to craft books—Hot Off The Press responded to the demand and carved its niche in this unrecognized market.
In 1995, Paulette sensed scrapbooking would soon become a huge part of the creative market—publishing Snip Your Snapshots proved her right. In response to consumer demand for scrapbook product, Hot Off The Press developed Paper Pizazz® acid-free, lignin-free patterned papers. The company’s history of publishing books led them to develop books of papers—providing the consumer with coordinating designs plus instructions.
Now, Hot Off The Press supplies scrappers with hundreds of papers, plus embellishments. The company has extended its offerings to include specialty papers for tea bag folding, as well as vellum and metallic papers. They also hold the ©Disney license for scrapbook papers In 2001, Hot Off The Press addressed an untapped market of cardmaking paper crafters. They introduced Paper Flair™, a line of cardmaking products that includes kits, paper packs, templates and other tools to make it easy for the crafter to create handmade cards. They coined the term “paper engineering” to describe the windows, flaps, buckles, tri-fold cards and other paper-crafting techniques created by Hot Off The Press designers. Since then, Hot Off The Press has added to the cardmaking focus with paper packs, embellishments and instruction books in the Paper Flair™ and Cardmaker’s lines.